Tag Archive for: Branding

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Brand Strategy: How to Tell Customers Who You Are and What You Offer

In a world where consumers have nearly infinite choices, branding is more important than ever. In a Harvard Business Review study, evidence showed that new customers cost from five to 25 times the cost of selling to an existing customer, and…

Bradbury Brand + Design Experts Breaks Into The Top Branding Agencies List For Canada

Our team has been through more than three decades in the industry and we’ve won numerous awards and accolades along the way. But even with all that, we’re still eager to prove to a new generation of business leaders that we’re the partners…
forget amazon do you know what jeff bezos was going to name amazong before amazon

Brand Strategy: Before Amazon Do You Know What Jeff Bezos Was Going To Name His Website?

Before Amazon, Do You Know What Jeff Bezos Was Going To Name His Website? The words you use matter to your brand strategy Before settling on the name "Amazon," Jeff Bezos initially considered a few alternative names for his online marketplace.…
BICs disposable pantyhose and why it never caught on

Brand Over Extension: BIC’s Disposable Pantyhose And Why It Never Caught On

Brand Over Extension: BIC's Disposable Pantyhose And Why It Never Caught On BIC, a well-known company primarily recognized for its pens and lighters, did indeed introduce a line of disposable pantyhose in the late 1990s. However, the…
Baby Food for Adults-brand strategy it matters

Brand Strategy: Why Gerber Singles Never Took Off

Brand Strategy: Why Gerber Singles Never Took Off In 1974, Gerber, a well-known baby food company, introduced a new product line targeted at adults called "Gerber Singles." This move was a result of a combination of factors and strategic…
Do you know what they were going to name Google before it was Google

Do You Know What They Were Going To Name Google Before Google?

Do You Know What They Were Going To Name Google Before Google? Before Google, the search engine was initially named "Backrub." Backrub was created by Larry Page and Sergey Brin in 1996 as a research project while they were…
brand strategy, it matters

Brand Strategy: Why The Evian Water Bra Never Took Off

Brand Strategy: Why The Evian Water Bra Never Took Off When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…
How Great Product Packaging Influences Consumer Sales - featured image

How Great Product Packaging Influences Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important…

Bradbury Brand + Design Experts Reviewed Anew on Clutch

We recently received reviews on Clutch that demonstrate our expertise in branding services. Our branding efforts were a success! The client was able to use our branding and visual assets in their public-facing campaigns, and their organization became instantly recognizable.

The Hidden Costs of Poor Branding

Build a better mousetrap, and the world will beat a path to your door. Or it should. But it doesn't. And it never did. But there was a time when a good product (or service), great customer service, a discounted price and some fancy ads would at least get you a decent market share. Not anymore.

How Do I Brand A Start-Up?

As a start-up, your brand begins with who you are. It is the essence of you and your organization. How you live out your values, follow your passion, and deliver on your promises is what creates the brand. Every time an individual encounters your brand a lasting impression is made, positively or negatively.

Use Your Non-Profit Brand Strategy To Influence Social Impact

Using your non-profit brand mainly to support your fundraising efforts? A robust brand strategy can take you further. When you develop a broader, more strategic branding approach, your non-profit organization can have an even greater social…