Tag Archive for: Branding

Brand Strategy: Before Amazon Do You Know What Jeff Bezos Was Going To Name His Website?
Videos
Before Amazon, Do You Know What Jeff Bezos Was Going To Name His Website?
The words you use matter to your brand strategy
Before settling on the name "Amazon," Jeff Bezos initially considered a few alternative names for his online marketplace.…

Brand Over Extension: BIC’s Disposable Pantyhose And Why It Never Caught On
Videos
Brand Over Extension: BIC's Disposable Pantyhose And Why It Never Caught On
BIC, a well-known company primarily recognized for its pens and lighters, did indeed introduce a line of disposable pantyhose in the late 1990s. However, the…

Brand Strategy: Why Gerber Singles Never Took Off
Videos
Brand Strategy: Why Gerber Singles Never Took Off
In 1974, Gerber, a well-known baby food company, introduced a new product line targeted at adults called "Gerber Singles." This move was a result of a combination of factors and strategic…

Do You Know What They Were Going To Name Google Before Google?
Videos
Do You Know What They Were Going To Name Google Before Google?
Before Google, the search engine was initially named "Backrub." Backrub was created by Larry Page and Sergey Brin in 1996 as a research project while they were…

Brand Strategy: Why The Evian Water Bra Never Took Off
Videos
Brand Strategy: Why The Evian Water Bra Never Took Off
When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…

How Great Product Packaging Influences Consumer Sales
PostsAlthough often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important…

Bradbury Brand + Design Experts Reviewed Anew on Clutch
PostsWe recently received reviews on Clutch that demonstrate our expertise in branding services. Our branding efforts were a success! The client was able to use our branding and visual assets in their public-facing campaigns, and their organization became instantly recognizable.

The Hidden Costs of Poor Branding
PostsBuild a better mousetrap, and the world will beat a path to your door. Or it should. But it doesn't. And it never did. But there was a time when a good product (or service), great customer service, a discounted price and some fancy ads would at least get you a decent market share. Not anymore.

How Do I Brand A Start-Up?
PostsAs a start-up, your brand begins with who you are. It is the essence of you and your organization. How you live out your values, follow your passion, and deliver on your promises is what creates the brand. Every time an individual encounters your brand a lasting impression is made, positively or negatively.

Use Your Non-Profit Brand Strategy To Influence Social Impact
PostsUsing your non-profit brand mainly to support your fundraising efforts? A robust brand strategy can take you further. When you develop a broader, more strategic branding approach, your non-profit organization can have an even greater social…

Brand Purpose Drives More than Just Marketing
PostsBrand purpose impacts how your market views your brand and can drive more than just your marketing efforts. Defining your brand purpose helps inform business strategy, operational processes, and human resource decisions, too.

What the Amish can Teach us about Branding
PostsIs your brand’s customer experience designed from your company’s perspective or your customers’?
Hear the word Amish and we tend to think people who are anti-technology. But, like all stereotypes, this perception isn’t really accurate.