Tag Archive for: Marketing

BICs disposable pantyhose and why it never caught on

Brand Over Extension: BIC’s Disposable Pantyhose And Why It Never Caught On

Brand Over Extension: BIC's Disposable Pantyhose And Why It Never Caught On BIC, a well-known company primarily recognized for its pens and lighters, did indeed introduce a line of disposable pantyhose in the late 1990s. However, the…
Baby Food for Adults-brand strategy it matters

Brand Strategy: Why Gerber Singles Never Took Off

Brand Strategy: Why Gerber Singles Never Took Off In 1974, Gerber, a well-known baby food company, introduced a new product line targeted at adults called "Gerber Singles." This move was a result of a combination of factors and strategic…
brand strategy, it matters

Brand Strategy: Why The Evian Water Bra Never Took Off

Brand Strategy: Why The Evian Water Bra Never Took Off When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…

The Mystery of the Human Mind

Our emotions are the primary driver of our actions. Rule number one: See the business through the eyes of your audience. Really see it. Really understand who they are, what they care about and what they are most likely to respond to.