Tag Archive for: Product Positioning

Brand Strategy: Before Amazon Do You Know What Jeff Bezos Was Going To Name His Website?
Videos
Before Amazon, Do You Know What Jeff Bezos Was Going To Name His Website?
The words you use matter to your brand strategy
Before settling on the name "Amazon," Jeff Bezos initially considered a few alternative names for his online marketplace.…

Brand Over Extension: BIC’s Disposable Pantyhose And Why It Never Caught On
Videos
Brand Over Extension: BIC's Disposable Pantyhose And Why It Never Caught On
BIC, a well-known company primarily recognized for its pens and lighters, did indeed introduce a line of disposable pantyhose in the late 1990s. However, the…

Brand Strategy: Why Gerber Singles Never Took Off
Videos
Brand Strategy: Why Gerber Singles Never Took Off
In 1974, Gerber, a well-known baby food company, introduced a new product line targeted at adults called "Gerber Singles." This move was a result of a combination of factors and strategic…

Brand Strategy: Why The Evian Water Bra Never Took Off
Videos
Brand Strategy: Why The Evian Water Bra Never Took Off
When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…