Product Positioning Archives | Bradbury Brand + Design Experts

Tag Archive for: Product Positioning

Brand Strategy: Why The Evian Water Bra Never Took Off

Brand Strategy: Why The Evian Water Bra Never Took Off When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…

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Bradbury Brand + Design Experts is a Canadian brand consultancy that aligns your brand with your organizational goals.

We believe strong brands are rooted in strong values, and that’s where our strategy begins. We work with business and organizations that want to make a difference, whether through their products, services or experiences.

We work with you to create a deliberate brand strategy—one that helps you meet strategic business objectives while delivering engaging brand encounters and memorable customer/member experiences. From profitability to sustainability to social connection, Bradbury builds brands people believe in.