Tag Archive for: Psychology

forget amazon do you know what jeff bezos was going to name amazong before amazon

Brand Strategy: Before Amazon Do You Know What Jeff Bezos Was Going To Name His Website?

Before Amazon, Do You Know What Jeff Bezos Was Going To Name His Website? The words you use matter to your brand strategy Before settling on the name "Amazon," Jeff Bezos initially considered a few alternative names for his online marketplace.…
BICs disposable pantyhose and why it never caught on

Brand Over Extension: BIC’s Disposable Pantyhose And Why It Never Caught On

Brand Over Extension: BIC's Disposable Pantyhose And Why It Never Caught On BIC, a well-known company primarily recognized for its pens and lighters, did indeed introduce a line of disposable pantyhose in the late 1990s. However, the…
Baby Food for Adults-brand strategy it matters

Brand Strategy: Why Gerber Singles Never Took Off

Brand Strategy: Why Gerber Singles Never Took Off In 1974, Gerber, a well-known baby food company, introduced a new product line targeted at adults called "Gerber Singles." This move was a result of a combination of factors and strategic…
Do you know what they were going to name Google before it was Google

Do You Know What They Were Going To Name Google Before Google?

Do You Know What They Were Going To Name Google Before Google? Before Google, the search engine was initially named "Backrub." Backrub was created by Larry Page and Sergey Brin in 1996 as a research project while they were…
brand strategy, it matters

Brand Strategy: Why The Evian Water Bra Never Took Off

Brand Strategy: Why The Evian Water Bra Never Took Off When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…
How Great Product Packaging Influences Consumer Sales - featured image

How Great Product Packaging Influences Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important…

The Mystery of the Human Mind

Our emotions are the primary driver of our actions. Rule number one: See the business through the eyes of your audience. Really see it. Really understand who they are, what they care about and what they are most likely to respond to.

Advantages of Great Product Packaging in Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways.

More than Just a Box – How Packaging Impacts Conversion Rates

Products need packages. Everything would get damaged in storage or shipping otherwise. But packaging does more than protect your product, it has a direct influence on consumer purchasing behaviour.