Tag Archive for: Psychology

brand strategy, it matters

Brand Strategy: Why The Evian Water Bra Never Took Off

Brand Strategy: Why The Evian Water Bra Never Took Off When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…
How Great Product Packaging Influences Consumer Sales - featured image

How Great Product Packaging Influences Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important…

The Mystery of the Human Mind

Our emotions are the primary driver of our actions. Rule number one: See the business through the eyes of your audience. Really see it. Really understand who they are, what they care about and what they are most likely to respond to.

Advantages of Great Product Packaging in Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways.

More than Just a Box – How Packaging Impacts Conversion Rates

Products need packages. Everything would get damaged in storage or shipping otherwise. But packaging does more than protect your product, it has a direct influence on consumer purchasing behaviour.