Tag Archive for: Psychology

The Mystery of the Human Mind

Our emotions are the primary driver of our actions. Rule number one: See the business through the eyes of your audience. Really see it. Really understand who they are, what they care about and what they are most likely to respond to.

Advantages of Great Product Packaging in Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways.

More than Just a Box – How Packaging Impacts Conversion Rates

Products need packages. Everything would get damaged in storage or shipping otherwise. But packaging does more than protect your product, it has a direct influence on consumer purchasing behaviour.