Tag Archive for: Strategy

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Brand Strategy: How to Tell Customers Who You Are and What You Offer

In a world where consumers have nearly infinite choices, branding is more important than ever. In a Harvard Business Review study, evidence showed that new customers cost from five to 25 times the cost of selling to an existing customer, and…
forget amazon do you know what jeff bezos was going to name amazong before amazon

Brand Strategy: Before Amazon Do You Know What Jeff Bezos Was Going To Name His Website?

Before Amazon, Do You Know What Jeff Bezos Was Going To Name His Website? The words you use matter to your brand strategy Before settling on the name "Amazon," Jeff Bezos initially considered a few alternative names for his online marketplace.…
BICs disposable pantyhose and why it never caught on

Brand Over Extension: BIC’s Disposable Pantyhose And Why It Never Caught On

Brand Over Extension: BIC's Disposable Pantyhose And Why It Never Caught On BIC, a well-known company primarily recognized for its pens and lighters, did indeed introduce a line of disposable pantyhose in the late 1990s. However, the…
Baby Food for Adults-brand strategy it matters

Brand Strategy: Why Gerber Singles Never Took Off

Brand Strategy: Why Gerber Singles Never Took Off In 1974, Gerber, a well-known baby food company, introduced a new product line targeted at adults called "Gerber Singles." This move was a result of a combination of factors and strategic…
brand strategy, it matters

Brand Strategy: Why The Evian Water Bra Never Took Off

Brand Strategy: Why The Evian Water Bra Never Took Off When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…
How can brands tackle important issues, while remaining relevant to their tribe

The Importance of Building Brands People Truly Believe In

The world is in flux. As technology advances, trends emerge, and purchasing power shifts. These challenges force evolution and adaptation as businesses inject brand purpose into marketing campaigns. Consumers expect brands to contribute, not…
How Great Product Packaging Influences Consumer Sales - featured image

How Great Product Packaging Influences Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important…
Product Packaging Design

Picking the Right Type of Packaging Boxes for Your Business

As companies try to impress their customers to increase the sales of their products, better packaging is considered an essential marketing element. Today packaging serves purposes well beyond their original intention of product preservation.…
The Significance of product packaging

The Significance of Product Packaging When Marketing

Products are often considered the star of the show, which is relatively warranted. They’re what consumers are truly looking for and purchasing from your company, after all. However, businesses tend to skim the planning for the product’s…
prototyping a product-Bradbury Design Experts

The Value of Prototypes: Why You Need Packaging Mock-ups

Businesses need to cover different aspects of their product before releasing them. This includes intangible preparations like setting up marketing campaigns online to tangible assets like packaging mock-ups. While it’s important to invest…
Ways Great Packaging Increases Sales

5 Ways Great Packaging Increases Sales

What makes a product stand out?  Some customers choose according to their loyalty, some because of the ingredients in the development, and others choose because of the ethical practices involved in their making. However, most pick the product…

The Importance Of Strategy In Packaging Design

Investing in your company’s public image can be done in different ways. Often this is accomplished through signage, social media posts, vehicle wraps and even uniforms. Another branding medium businesses should consider is packaging design. Having…