Tag Archive for: Technology

forget amazon do you know what jeff bezos was going to name amazong before amazon

Brand Strategy: Before Amazon Do You Know What Jeff Bezos Was Going To Name His Website?

Before Amazon, Do You Know What Jeff Bezos Was Going To Name His Website? The words you use matter to your brand strategy Before settling on the name "Amazon," Jeff Bezos initially considered a few alternative names for his online marketplace.…
Do you know what they were going to name Google before it was Google

Do You Know What They Were Going To Name Google Before Google?

Do You Know What They Were Going To Name Google Before Google? Before Google, the search engine was initially named "Backrub." Backrub was created by Larry Page and Sergey Brin in 1996 as a research project while they were…

What the Amish can Teach us about Branding

Is your brand’s customer experience designed from your company’s perspective or your customers’? Hear the word Amish and we tend to think people who are anti-technology. But, like all stereotypes, this perception isn’t really accurate.