BRANDING
The marketplace is crowded with lookalikes and sound-alikes, making it easy to disappear into the background. You don’t want to be just another generic brand. What you crave is a brand that stands out by being authentically clear – one with purpose that shines, values that resonate and signals that connect with those who matter. Every touchpoint should show your customers that you see them, you hear them, and you know how to help. This is about building something real, creating trust, and turning your message from noise into a brand people believe in.
Services
- Brand Strategy Development
- Brand Positioning
- Brand Architecture
- Brand Analysis & Auditing
- Brand Messaging Development
- Brand Voice & Tone Development
- Brand Storytelling
- Rebranding Services
- Brand Naming Services
Case Study
CLIMATEWEST BRAND STRATEGY & VISUAL IDENTITY
CLIENT OVERVIEW
ClimateWest is a not-for-profit organization based out of
Winnipeg, Manitoba, funded by the Government of Canada. It
serves as a vital resource for organizations, communities,
businesses, and governments throughout the Canadian Prairie
provinces by providing access to climate data, tools,
communications, climate risk management support,
professional development, and training.
CHALLENGE
ClimateWest faced several key challenges:
- Creating a unified brand identity while representing three separate organizations that formed the initiative.
- Developing a name that would resonate with stakeholders across the Prairie p
- Establishing a meaningful and memorable identity that would convey the organization
- Creating a visual language that would effectively communicate climate resilience and prairie-specific focus.
- Establishing a professional and trustworthy presence to connect with diverse stakeholders including government entities, businesses, and communities.
- Creating cohesive branding materials that could be implemented across multiple platforms and communications.
SOLUTION
Working with Bradbury, ClimateWest underwent a comprehensive Brand Imprint™ process that resulted in:
Name Development
- Led a strategic naming process that involved stakeholders from all three founding organizations.
- Explored numerous naming options that would reflect the organization's mission, geographic focus, and values.
- Evaluated names based on memorability, relevance, distinctiveness, and bilingual considerations.
- Finalized the name "ClimateWest" to clearly communicate both the focus (climate) and region (Western Canada).
- Developed the French counterpart "ClimatOuest" to ensure bilingual accessibility and consistent brand recognition.
- Secured appropriate domain names and verified trademark availability.
Brand Strategy
- Positioned ClimateWest as a leader in climate resilience specifically for the Prairie region.
- Developed the tagline "Building Prairie Resilience" to emphasize the regional focus and constructive approach.
- Created messaging that balances scientific authority with accessibility.
Visual Identity
- Designed a distinctive logo featuring abstract representations of prairie landscapes with layers symbolizing climate data and interconnected systems.
- Established a color palette drawing from natural prairie elements: blue (sky/water), green (grasslands/growth), light green (sustainability), and terracotta (earth/resilience).
- Created a comprehensive visual system including typography. guidelines featuring Light, Regular, and Bold weights for hierarchical information display.
Brand Applications
- Developed a complete brand playbook to ensure consistent implementation across all touch points.
- Designed business cards and stationery that reflect the professional nature of the organization.
- Produced report templates to standardize information presentation.
RESULTS
The partnership successfully:
- Created a strong, memorable name that clearly communicates the organization's purpose and regional focus.
- Unified three separate organizations under a cohesive, professional brand identity.
- Established ClimateWest as a recognizable authority in climate resilience for the Prairie provinces.
- Created a visual language that effectively communicates complex climate information in an accessible manner.
- Developed a comprehensive suite of branded materials ready for implementation across digital and print platforms.
- Positioned ClimateWest to effectively engage with government stakeholders, communities, and organizations.
KEY TAKEAWAYS
“We started the branding process with an organizational name that no one loved, and we already felt fatigued by this challenge. But in just a few weeks, we had a new name, a compelling visual brand identity and engaging language to talk about the mission and vision for ClimateWest. This grew our confidence, reinvigorated our team and has helped set our non-profit up for a successful launch. In particular, the visual work of Catharine and her team is just A+. We are so glad we chose to work with Bradbury—great people and an excellent return on investment.”
Jane Hilderman
Executive Director, ClimateWest
Branding for the Arts.
For 30 years, Bradbury has provided marketing, design and creative content services to a wide range of clients in the arts and culture community. From designing exhibit books and marketing materials for art galleries to programs and banners for dance studios to websites and brand strategies.
Increase your market position with Bradbury’s strategic Brand Development services – the foundation of any successful business identity. In an era where first impressions make the difference, the most successful companies are those that invest in professional brand development. Research reveals that businesses with consistent branding see an average revenue boost of 23% – proof that a strong brand isn’t just an asset, it’s a game-changer for market share and customer loyalty.
Bradbury’s signature Brand Imprint process is your pathway to redefining your competitive edge. We don’t just design logos and call it brand strategy – we partner with you to craft a brand that establishes your business as the authority in your space. Imagine your company or product being the first name that comes to mind in your field: trusted, distinctive, and top-of-mind among your ideal customers.
Our proven, collaborative approach digs deep to uncover your brand’s true purpose, personality, and values. Together, we identify what makes your business unique, then shape these discoveries into clear, powerful messages that drive customer action at every touchpoint. Through this process, your brand transforms into a cohesive experience, inspiring trust and driving lasting customer relationships.
Clients who work with Bradbury consistently report measurable improvements: enhanced customer loyalty, sharper market perception, and the ability to command premium pricing. Our brand strategies do more than make you look good—they deliver real business value and position you for long-term growth.
When you choose Bradbury as your strategic branding partner, you gain a brand roadmap that aligns every aspect of your market presence—from web and print materials to digital ads and internal communications. Our holistic process ensures brand consistency, maximizes visibility, and builds brand equity that elevates your business above the competition.
Ready to redefine your market presence and build lasting brand equity? Contact us now to schedule your personalized brand consultation.