CALIBER COFFEE ROASTERS
Caliber Coffee Roasters had made a name for itself among coffee aficionados and it was time to grow. Our strategic Brand Imprint process provided the foundation a complete rebrand — a long-term strategy that includes everything from visual identity, to retail packaging, to a new website. We took Caliber Coffee Roasters on a deep dive into the who, what, where, why and how of their business. It was an exciting process, particularly because this client is so passionate about what they do and the way they do it. We developed a clear brand message that plays out across multiple platforms — from retail shelves to hotels to the digital world — Caliber Coffee Roasters sources globally and roasts locally to deliver exceptionally fresh specialty coffee. That’s smart coffee. That’s Caliber Coffee.