Dignity & Care
NORTHWEST COMMUNITY LODGE ASSOCIATION
Northwest Community Lodge Association (NCLA), is a non-profit organization created to raise funds to furnish the new care home in Meadow Lake, Saskatchewan. We began with taking the Board of Directors through a strategic process to clearly articulate NCLA’s brand promise, purpose, position and messaging. From there we were able to develop a website that was warm, engaging and communicated the importance of NCLA’s mission. We hired a photographer to photograph actual residents to engage the reader.