Vintners Quality Alliance

SLGA VQA AWARENESS CAMPAIGN

THE PROJECT

To draw attention to Canadian VQA wines in liquor stores, we created a campaign that utilizes the colloquial Canadian term “Eh” in a fun way. When you see VQA Ontario or British Columbia on a bottle, it means the wine is made from 100% Ontario or British Columbia grown grapes, which have been approved through a strict quality-assurance program. VQA stands for Vintners Quality Alliance. We designed this budget friendly campaign to educate the public about what VQA stands for, and applied the concept for display in liquor stores via shelf signage, danglers, shelf talkers, and blade signs.

SERVICES

Shelf Talkers
Danglers
Blade
Signs
In-store Signage
Floor Decals

“Bradbury’s creative methodology is very sound, which involves lots of client need analysis to determine the delivery strategy. The creative output has been quite innovative, and they have been able to generate eye-catching and impactful artwork while working within the restrictions given. They have been very open and responsive to client critics and feedback, especially with the amount of stakeholders that need to review and approve the creative.”

Brad Gore, Director, Retail Marketing & Products at Saskatchewan Liquor and Gaming Authority

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LOCATIONS

Toronto, ON

60 Atlantic Avenue, #200, Toronto, ON, M6K 1X9
P: 1.647.490.8017
E: admin@bradburybrandexperts.com

Regina, SK

1965 Broad St, #200, Regina, SK, CA, S4P 1Y1
P: 306.525.4043 | 1.800.254.7989
E: admin@bradburybrandexperts.com

Saskatoon, SK

126 Maclean Crescent, Saskatoon, SK S7J 2R7
P: 1.800.254.7989
E: admin@bradburybrandexperts.com

Bradbury Brand + Design Experts is a Canadian brand consultancy that aligns your brand with your organizational goals.

We believe strong brands are rooted in strong values, and that’s where our strategy begins. We work with business and organizations that want to make a difference, whether through their products, services or experiences.

We work with you to create a deliberate brand strategy—one that helps you meet strategic business objectives while delivering engaging brand encounters and memorable customer/member experiences. From profitability to sustainability to social connection, Bradbury builds brands people believe in.