Promoting Social Change.
Common Weal is a provincial arts organization that collaboratively engages professional artists with communities to promote social change and cultural identity through creative expression. To better reflect Common Weal’s goals, values and reasons for being, we designed a new brand identity beginning with the logo. The new logo captures the relevance of the organization’s purpose in bringing artists, citizens and shared imagination together. Inspired by Bauhaus design style as a nod to art history, the design provides a unique, visible and recognizable mark for Common Weal’s audience.