Shelf Appeal That Sells Itself.
Ordinary gets overlooked.
We design packaging that
promises.
PACKAGE DESIGN
In a sea of products screaming for attention, most packaging whispers. We create packages that start conversations. Your product deserves more than a container - it needs an ambassador working relentlessly while sitting on a shelf. We design packaging that functions as both armor and storyteller, protecting what's inside while compelling discovery. Consumers make decisions in seconds, but the right package creates brand believers for years. When the noisy tide of competing products recedes, your packaging remains, the distinctive voice that consumers seek out again and again in an ocean of forgettable alternatives.
Services
- Package Design
- Label Design
- Logo Design
- Brand Guidelines
- Romance Copy
- Custom Illustration
- 3D Mockups
- Package Testing
- Sales Materials
- POP Displays
- Trade Show Displays
- Regulatory Compliance
- Packaging Refresh
Frequently Asked Questions
1. How do you balance creativity with readability in package design?
Here’s what most brands get wrong about packaging: they think it’s about choosing between beautiful and functional. The most successful packages make both elements work in perfect harmony. Your package has exactly 1.7 seconds to tell its story on the shelf. Creativity without clarity is just expensive decoration. But clarity without creativity makes your product invisible.
At Bradbury Brand + Design Experts, we’ve developed a systematic approach that ensures your packaging delivers both visual impact and strategic clarity. Our process begins with category analysis – we study your competitors to identify visual gaps and opportunities for differentiation. Then we apply the science of visual hierarchy: your brand name commands the largest visual weight, your key product benefit creates the secondary focal point, and supporting information follows a clear reading pattern that guides consumers naturally through your story. We use strategic color psychology, purposeful typography scales, and calculated white space ratios to create what we call “intelligent shelf presence” – packaging that doesn’t just look good in isolation, but dominates in a competitive retail environment. Because in today’s crowded marketplace, your packaging isn’t just competing for space, it’s earning its place in the cart.
2. What are the key steps in creating effective food & beverage package design?
Most brands start with the pretty picture and work backward. Big mistake.
Start with the truth about your customer. Who are they? What do they care about? What story do they tell themselves? Then build your packaging process around that truth.
Six steps to creating effective food & beverage packaging:
1) Know your customer better than they know themselves.
2) Study what your competition is doing, then do something different.
3) Define what your brand stands for (not what it sells).
4) Choose packaging materials that protect your product AND your brand promise.
5) Create graphics that make your story impossible to ignore.
6) Test with real people to get their input before launching.
Connect with Bradbury Brand + Design Experts today and discover how our proven process can help your brand stand out and sell.
3. Do you offer 3D packaging rendering and what does that entail?
Yes, we offer comprehensive 3D packaging design services that save you time, money, and eliminate costly mistakes in your packaging development. 3D packaging design creates photorealistic digital versions of your packaging that look exactly like the finished product – you can see how different materials, colors, and finishes will appear before any physical production begins.
This process includes creating detailed 3D models of your package structure, applying realistic textures and materials. The major benefits include reducing prototype costs by up to 70%, cutting design time from weeks to days and ensuring your final packaging matches your vision perfectly. You’ll receive high-resolution images suitable for marketing materials, presentations, and virtual mock-ups that help you visualize the final product throughout the approval process.