Three Feet to Victory.
Command attention where shopping decisions are made.
POP DISPLAYS
Three feet. That's where shopping decisions are made, where browsing transforms into buying, and where your brand either wins or watches customers walk away. We design POP displays that command attention at this critical moment, creating powerful interruptions in the consumer's journey toward checkout. Your display isn't competing with category rivals; it's competing with shopping lists, phone distractions, and consumer autopilot. We craft attention magnets that break through mental noise and facilitate immediate purchase decisions. Our approach balances brand expression with retail realities, satisfying both brand managers and store operations teams. We understand a fundamental truth: the best product with the worst display loses to an average product with an exceptional display. In retail environments where every inch must perform, our displays create the irresistible urge to reach out and buy.
Frequently Asked Questions
1. What is a POP display and why is it important?
A POP (Point-of-Purchase) display is the silent salesperson in every store aisle – an in-store
freestanding fixture you see near checkout lanes or at aisle ends. It highlights your product where shoppers are most likely to make impulse buys. Top North American brands leverage POP displays not just for visibility, but to anchor their brand story at the exact moment of decision, turning casual browsers into buyers and amplifying shelf-impact in ways packaging alone cannot.
2. Which POP display types work best for beverages vs. dry goods?
Retail is a stage where product form dictates the prop. By matching display type to product characteristics, brands turn passive browsing into tangible sales lifts.
1. Beverages excel in countertop racksand gondola clips – formats that emphasize easy access and visibility at eye level.
2. Refrigerated cabinetsare best for chilled beverages
3. Multipack or seasonal beverage launches scale up best with pallet displays.
4. For dry goods, use dump binsand endcaps that invite shoppers to riffle through options, reinforcing the “touch and feel” element critical for snack purchases.
5. Endcap unitsare also great to showcase new or seasonal dry good items
3. What design elements maximize POP display impact?
POP displays succeed by blending form and function into an irresistible call to action. Consider integrating:
1. bold brand graphics
2. tiered shelving for product hierarchy
3. high-contrast signage that instantly communicates value propositions
Adding dynamic lighting accents or interactive QR codes transforms passive displays into engaging touchpoints, further boosting attention and conversion rates.
4. What is the typical lead time to produce a custom POP display?
Custom POP displays through Bradbury typically require a 3–8 week production cycle from initial concept development to final delivery. This timeframe accounts for design complexity, material selection (whether you choose corrugated cardboard, acrylic, or other substrates), prototyping, and structural testing phases. By planning within this lead time, you’ll ensure seamless retail rollouts while avoiding expensive rush charges and critical launch delays.