Present It Like
You Mean It.
Turn ordinary sales materials into conversation starters with artful design.
SALES MATERIALS
The graveyard of forgotten food marketing is filled with shelf talkers nobody noticed and sell sheets nobody remembered. We create materials that defy this destiny, pieces that move products and build loyalty that shows up in quarterly reports. Your sales reps don't just need spec sheets - they need conversation starters that sell the sizzle before buyers hear the price. We craft materials that speak to both discerning retail buyers and passionate food service professionals, using visual punch to spark instant cravings that nutritional facts and ingredient lists could never inspire. In the battlefield of the retail shelf, victory belongs not to the biggest brands but to those who can capture eight seconds of attention and transform it into an irresistible hunger only your product can satisfy.
Services
- Package Design
- Label Design
- Logo Design
- Brand Guidelines
- Romance Copy
- Custom Illustration
- 3D Mockups
- Package Testing
- Sales Materials
- POP Displays
- Trade Show Displays
- Regulatory Compliance
- Packaging Refresh
Frequently Asked Questions
1. What sales materials complement packaging design for food & beverage brands?
Here’s the paradox of modern food marketing: packaging catches the consumer’s eye, but it’s the supporting sales materials that convince retailers to stock your product. The most effective North American food brands layer their story through sell sheets, product catalogs, case cards, branded brochures, and digital presentations. This ecosystem of sales materials creates what we call the “stickiness factor” – each piece reinforces the brand promise while addressing a retail buyer’s decision-making needs.
2. How should product photography be presented in sales sheets?
Your product photo isn’t just documentation, it’s a promise. Use crisp, high-resolution well-lit images that show your product at its absolute best. Whether it’s a clean white background that says “premium” or a lifestyle shot that says “this fits your world,” pair it with captions that answer the question your photo raises. Include callouts pointing to important product details. This approach is what buyers expect and helps make your product impossible to ignore.
3. What information is critical on a food & beverage product sell sheet?
Think of your sell sheet as a mental checklist that buyers unconsciously complete. Your sell sheet should answer every question before it’s asked. Include the essentials:
1. Product name and SKU for easy identification
2. Pack dimensions and UPC/barcode for inventory systems
3. Key features and benefits that differentiate your product
4.Nutritional highlights (especially trending claims like “organic” or “low-sodium”)
5. Pricing tiers for different order quantities
6. Ordering info with clear contact details (website, phone, email) for fast purchasing
Skip the fluff. When buyers can find everything they need without hunting, you’ve already won half the battle.
4. How do I integrate brand identity into all sales materials?
The most successful food brands create “recognition templates” – consistent logo placement, color palettes, font families, and messaging tone that appear whether a buyer is looking at a sell sheet or digital presentation. This consistency explains why “brand guidelines for sales materials” is among the top searches in food marketing. Ensure that you use the same colors, fonts, logo, and voice everywhere. When someone sees your materials, they should instantly know it’s you, even before reading your name. That’s when you’ve built a brand worth remembering.
5. How can sales materials highlight unique selling propositions (USPs)?
In a world of infinite choice, USPs are the cognitive shortcuts that drive decisions. The most effective sales materials treat differentiators as visual to grab and hold attention. To effectively highlight your unique selling propositions:
1. Use eye-catching icons next to claims like “organic” or “non-GMO”
2. Create distinctive badges for special attributes (artisan, local, etc.)
3. Write bold headlines that feature your top differentiators
4. Place USP callouts in high-visibility areas of your materials
5. Use consistent visual styling for all benefit claims
Don’t hide your superpowers in small print. Use them in a design strategy to ensure buyers immediately see what makes your product special.
6. How often should I update my sales collateral?
At Bradbury we have observed an interesting pattern: while brands invest heavily in creating sales materials, many fail to maintain them. The companies that succeed in Sales Materials Management treat collateral as living documents, conducting quarterly reviews to ensure every piece reflects current reality – new products, updated pricing, fresh positioning. This discipline transforms static materials into dynamic sales tools.
Plan to review and update your sales collateral every 3 months, or immediately when you have:
1. New product launchesor SKUs
2. Price changesin any direction
3. Seasonal promotionsor limited offers
4. Packaging redesignsor updates