Page Two is
Where Brands Die.
Own the answer space so every search becomes your next opportunity.
The best place to hide a body is page two of Google. Your brand deserve better real estate. Our SEO approach isn’t about gaming algorithms or stuffing keywords like holiday turkeys. It’s about earning the attention you already deserve. Through meticulous analysis, we identify the questions your audience is actually asking, then position you as the natural answer. Our experts turn technical excellence into human relevance. Signals become strength. Obscurity becomes opportunity. Because showing up isn’t just about being found - it’s about being found precisely when your expertise matters most to someone who needs it.
Frequently Asked Questions
1. What is SEO and why does my business need it?
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results pages. Think of Google as a massive library, and SEO is how you make sure your business “book” appears on the front shelf where everyone can see it. Your business needs SEO because 53% of all website visitors come from search engines, and 75% of people never look past the first page of search results. Without SEO, you’re essentially invisible online – like having the best store in town but no street signs pointing to it.
SEO increases your online visibility, brings in qualified customers who are actively looking for what you offer, and generates leads without constantly paying for ads. Unlike paid advertising that stops working the moment you stop paying, SEO builds lasting results that compound over time, giving you a competitive advantage and helping you establish trust and credibility with potential customers.
2. Should I hire an agency to handle my SEO or do it myself?
Deciding between DIY SEO and hiring an agency is like choosing between cooking at home or dining at a restaurant—both have their place depending on your situation. DIY SEO works well if you have lots of time to learn new things, enjoy working with data, or are operating on a tight budget. You can pick up basic SEO through online resources and gain valuable skills that benefit your business long-term.
Alternatively, our team members at Bradbury Brand + Design Experts bring specialized expertise, advanced tools and proven strategies that can save you significant time. Our team stays updated with algorithm changes, handles complex technical issues, and typically delivers faster results through our established processes. Consider partnering with Bradbury if you’re time-poor but want quality results, operate in a highly competitive market, need quick wins, or prefer to focus on running your business while SEO experts handle your digital marketing strategy. Many of our clients benefit from our hybrid approach – we educate you on SEO basics while handling the complex technical optimization that drives real results.
3. How long does SEO take to see results?
SEO is like planting a tree – you won’t see fruit immediately, but once it grows, it provides benefits for years. Most businesses start seeing initial improvements within 4-8 weeks, but significant results typically take a minimum of 6 months to appear. Just like a tree that needs consistent watering and care to grow strong, SEO requires ongoing attention and optimization.
The timeline depends on your website’s current condition (like starting fitness level), how competitive your industry is (like training for local races vs. Olympics), and the keywords you’re targeting. New websites may take 6-12 months to gain traction, while established sites with good foundations can see faster results. SEO is a long-term investment that builds momentum over time – the businesses ranking #1 today have been consistently optimizing for an average of 2-3 years.
4. How is SEO a digital marketing strategy?
SEO is a digital marketing strategy because it’s a long-term plan to get your business found online when people search for your products or services. With SEO generating an average ROI of 748% and organic search being 1000% more effective than social media for driving traffic, it’s not just a marketing tactic – it’s a complete strategy that makes all your other marketing efforts more effective and profitable – your blog content gets optimized for search, your social media posts drive people to your SEO-friendly website, and your email campaigns can promote content that ranks well in search. This integrated approach means you’re not just doing random marketing activities, but everything works together to bring more qualified customers to your business cost-effectively.
5. What's the difference between on-page SEO vs off-page SEO?
On-page SEO is like decorating and organizing your house to make it appealing to visitors, while off-page SEO is like building your reputation in the neighborhood. On-page SEO involves everything you control on your website – optimizing your content, titles, page speed, mobile-friendliness, and internal links. It’s about making your website user-friendly and helping search engines understand what each page is about.
Off-page SEO focuses on building your website’s authority and reputation through external factors like getting other reputable websites to link to you (backlinks), managing your online reviews, and building citations in online directories. Think of backlinks as recommendations from other businesses – the more quality recommendations you have, the more Google trusts you. Both work together: on-page SEO helps you get found for the right searches, while off-page SEO helps you rank higher than your competitors.