Your Seat at the Conversation.
Be where you belong. It’s not about reaching everyone. It’s about reaching those that matter.
Social media isn’t a megaphone, it’s a dinner table conversation that never ends. Our social media strategy centers on building digital communities, not collecting followers like baseball cards. We craft content that people don’t just scroll past but stop for, share, and remember. Your social presence becomes less about broadcasting and more about belonging, less about promotion and more about participation. Each platform becomes a distinct neighborhood where your brand naturally fits. Because in social media, consistency beats intensity, resonance beats reach, and thoughtful presence always outperforms desperate noise.
Frequently Asked Questions
1. Which social media platforms should my business be on?
Choose platforms based on where your target audience spends time. B2B companies typically succeed on LinkedIn, while B2C brands often thrive on Instagram, and TikTok. Start with 2-3 platforms you can manage well rather than spreading thin across all platforms. Quality content consistently posted beats sporadic posting on multiple platforms.
2. How often should I post on social media?
Think of social media posting like tending to a garden. You wouldn’t water your plants all at once and then neglect them for weeks; instead, you give them the right amount of attention at steady intervals so they grow healthy and strong.
Each social platform has different needs:
1- Facebook and LinkedIn, like perennials, thrive with less frequent watering – just 1-5 times a week.
2- Instagram and TikTok, more like sun-loving annuals, need regular care – once or even a few times daily
The real secret is consistency. Your garden won’t flourish if you drench it one day and forget it the next. The same goes for social media. Your audience will remember and engage with you if you show up steadily with valuable content, rather than overwhelming them and then vanishing. At Bradbury Brand + Design Experts, we help you find the right posting schedule for each platform, ensuring your brand blossoms beautifully and gets noticed all year round.
3. What type of content performs best on social media?
Today, the best way to capture attention and keep your customers engaged is by sharing quick, visually engaging content that’s easy to watch and share. Short videos on platforms like Instagram Reels, TikTok, and Facebook Stories are especially effective for drawing people in and encouraging interaction. Here are some top content types that consistently perform well on social media:
1- Short-form video (like Instagram Reels, TikTok, Facebook Stories) consistently deliver the highest engagement.
2-User-generated content (customer testimonials, reviews, and shared experiences) builds trust and encourages others to join the conversation.
3- Behind-the-scenes content (your team at work, making products, office life) gives your brand a human touch and fosters connection.
4- Educational posts (how-tos, tips, quick guides) position you as an expert and help your audience learn something valuable.
5- Interactive content (polls, Q&As, quizzes) invites participation and keeps your audience engaged.
The key is providing value – whether through entertainment, education, or inspiration – while maintaining authentic brand voice.
4. What's the best way to grow my social media following organically?
Growing your social media following organically means building a community that genuinely cares about your brand and wants to be part of the conversation. Instead of just chasing big numbers, focus on strategies that attract real people who interact and share your content. Here’s how to do it:
1- Share valuable, high-quality content consistently that people want to like, save, and share.
2- Engage authentically with your audience—reply to comments, ask questions, and join conversations.
3- Use relevant hashtags strategically to reach new, interested followers.
4- Collaborate with other accounts and influencers to tap into new audiences and build credibility.
5- Jump into trending conversations or challenges to increase your visibility.
6- Encourage user-generated content by asking customers to share their experiences with your brand.
Remember, it’s better to have a smaller community of active, loyal followers than thousands who never engage with your brand.