Brand Architecture: Branded House vs House of Brands—How to Decide
Brand architecture decisions determine whether companies waste millions building disconnected brands that confuse customers and dilute marketing impact, or create strategic structures that multiply brand equity across product lines—yet 73% of organizations operate without a defined architecture strategy, sacrificing growth potential while competitors with clear frameworks capture 2.5x more market share through deliberate portfolio management. […]
One-Page ICP & Positioning Worksheet (with examples)
Strategic positioning fails for 67% of businesses because they attempt serving everyone rather than dominating specific segments, with companies lacking clear ideal customer profiles (ICPs) spending 3x more on customer acquisition while achieving 60% lower retention rates than focused competitors who document exactly who they serve and why. This guide provides a proven one-page worksheet […]