Identity Guidelines: Non-Negotiables for Consistent Use
Brand dilution costs companies millions through inconsistent application, amateur modifications, and well-intentioned violations that accumulate into unrecognizable identities—with 89% of organizations suffering brand damage from guideline violations that transform professional identities into fragmented messes requiring expensive remediation or complete rebranding. This guide establishes the essential non-negotiable rules for identity usage, explaining why certain standards cannot […]