Homepage Hierarchy That Makes Sense: Hero, Proof, Paths
Homepage visitors make stay-or-leave decisions within 3-8 seconds, yet 76% of business homepages bury essential information below the fold, scatter proof randomly, and create confusing navigation paths that lose potential customers before they understand the value offered—resulting in bounce rates exceeding 70% and conversion rates below 2%. This guide reveals the strategic homepage hierarchy that […]
SEO Basics for New Sites: Titles, Meta, Schema, Speed
New websites lose 92% of potential organic traffic through preventable technical SEO mistakes—missing title tags, duplicate meta descriptions, absent schema markup, and slow load times—that search engines interpret as signals of low quality, resulting in poor rankings that persist for months even after corrections. This guide provides the exact technical SEO foundation every new site […]