“We’ve always had an intuitive sense of what makes Caliber Coffee different. After going through the Bradbury Brand Imprint process, we were able to translate what we knew intuitively into actual words. The Brand Imprint got us to the heart of things—it helped us define our ideal customers and nail down our differentiators. Catharine used all that to develop a new brand identity that really sets us apart in the market. Before, we were just Caliber Coffee. Now, Caliber Coffee is smart coffee.”