Money for Tomorrow was chosen by SaskWorks as the exclusive team to provide an online portal for investors to open and manage their SaskWorks investments. Because the service is a mix of automation with some human input, we developed the tagline, “Powered by the human touch” — this informed all of the creative. We developed a logo with a stylized human hand, combined with a financial bar graph. The logo is designed to reflect the friendly, human-like functionality of the portal. This is a significant differentiator that sets Money for Tomorrow apart from competing financial investment firms. Once the new identity was crafted, we designed an engaging and user friendly interface for the portal.