“I Just Need A Logo” – The Dangerous Misconception Costing Businesses Millions
The Logo Trap “I just need a logo.” If I had a nickel for every time I heard a business owner tell me this, I could retire and open a museum of failed businesses that thought graphics was strategy. This phrase reveals one of the most common misconceptions in business development – conflating brand identity […]
What is Brand Strategy?
In 2004, neuroscientists at Baylor College of Medicine made a fascinating discovery. When they gave people Coca-Cola and Pepsi in unmarked cups, subjects showed no strong preference between the sodas. But when they could see the brands, something remarkable happened: their brain activity changed dramatically. The prefrontal cortex—the region associated with higher thinking and self-identity—lit […]
From Zero to Memorable: Creating Brand Messaging That Makes Startups Impossible to Ignore
Startups have a superpower that established companies would pay billions to recapture: nobody knows what you’re supposed to sound like yet. Established companies are trapped by expectations, legacy messaging, and the fear of alienating existing customers. You get to define yourself from scratch. Use that freedom. As a startup, your brand messaging isn’t constrained by […]
The Manifest Crowns Bradbury Brand + Design Experts as one of the Global Leaders in Packaging Design Space
Design is one of the most important industries in the world today! From traditional to digital media, a great design is what helps separate a mediocre company from a successful one. Great businesses use design to connect with their customers and build authentic relationships. If you want to learn more about the power of amazing […]
The Manifest Recognizes Bradbury Brand + Design Experts as one of the Most-Reviewed Branding Agencies in Toronto
Today, branding plays a crucial role in finding success both in the offline and online markets. A lot of companies are banking on their brand to help attract more customers and sell more products. With the advent of the internet, there are also new ways on how you can grow and improve your brand online […]
Brand Strategy: How to Tell Customers Who You Are and What You Offer
In a world where consumers have nearly infinite choices, branding is more important than ever. In a Harvard Business Review study, evidence showed that new customers cost from five to 25 times the cost of selling to an existing customer, and that strong branding helps with retention. A strong brand will set you apart from […]
Bradbury Brand + Design Experts Breaks Into The Top Branding Agencies List For Canada
Our team has been through more than three decades in the industry and we’ve won numerous awards and accolades along the way. But even with all that, we’re still eager to prove to a new generation of business leaders that we’re the partners they need to reach their goals. We recently had the honor of […]
Brand Strategy: Before Amazon Do You Know What Jeff Bezos Was Going To Name His Website?
Before Amazon, Do You Know What Jeff Bezos Was Going To Name His Website? https://youtu.be/oPBCjHfBIC0 The words you use matter to your brand strategy Before settling on the name “Amazon,” Jeff Bezos initially considered a few alternative names for his online marketplace. One prominent option was “Cadabra,” short for “abracadabra,” which was meant to convey […]
Brand Over Extension: BIC’s Disposable Pantyhose And Why It Never Caught On
https://youtu.be/GwBrJ_xBatw BIC, a well-known company primarily recognized for its pens and lighters, did indeed introduce a line of disposable pantyhose in the late 1990s. However, the product faced several challenges and ultimately did not gain widespread popularity. Here are a few reasons why BIC’s disposable pantyhose did not catch on: Brand Perception: BIC was primarily […]
Brand Strategy: Why Gerber Singles Never Took Off
https://youtu.be/478qLCQBxso In 1974, Gerber, a well-known baby food company, introduced a new product line targeted at adults called “Gerber Singles.” This move was a result of a combination of factors and strategic considerations. At that time, Gerber dominated the baby food market and had established a strong reputation for producing high-quality and nutritious products for […]