Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important as the contents of the product itself. It is a great marketing tool for the company it is from.
There are different types of product packaging. Some have design outside the norms, while some maintain traditional practices. But whatever the product packaging is, what are its advantages concerning consumer sales?
1. Brand Distinction
Many companies launch products regularly—whether entirely or simply new versions of old product lines. Through product packaging, companies can brand the product to become more identifiable as something that is theirs. It also creates distinction among other brands of the same product. In a report by The Paper Worker, consumers often base their choice of product based on the packaging alone.
2. Develops Purchase Habits
Design is a major part of product packaging. Consumers react to different colours, font types, and shapes. Companies should pay attention to design details since these things contribute to a consumer’s purchasing decision. It is best to study and understand the psychology of colours to utilize hues better in developing purchasing habits.
3. Easier Marketing
The product packaging can serve as marketing and advertising. Consumers should be able to recognize a product based on its packaging alone. It is also the main reason why companies put their logos and use their colours on the packaging.
The visibility of the company logo on packaging helps consumers remember and identify the brand. Alongside marketing and advertising advantages, first impressions last. If your goal is to become a household brand, invest in great packaging.
4. Increased Brand Awareness
The most important role of product packaging is to provide an identity. Over the years, consumers will recognize the product even if the packaging changes slightly over time. A brand can be represented by how a product’s packaging is presented. It can seem negative or positive, and it can introduce the product to the consumer and provide information to potential customers. In a way, the consumer knows the contents without knowing what’s inside.
Overall, product packaging plays an important role in brand distinction, consumer purchasing habits, easier marketing, and increased brand awareness. However, brands and business owners must also recognize the importance of product development in attracting customers. Both are important and must work together to improve sales.
Consumers rely on packaging in the consideration of buying a product. Remember to ensure that the packaging conveys the right message. If all things work together in your favour, you might have a household brand in your hands.
If you’re looking for brand consulting agencies that can deliver fresh brand-building strategies, Bradbury Brand Experts might be perfect for you. We help create memorable brand experiences for our clients. Our belief is that brands are like people with personalities, character, and values to formulate the perfect strategy that meets the goals. If you’re going digital, we can also take care of that for you.
Book a call today, and let’s see what we can do to make your product stand out from the shelves.