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Brand Strategy: How to Tell Customers Who You Are and What You Offer

In a world where consumers have nearly infinite choices, branding is more important than ever. In a Harvard Business Review study, evidence showed that new customers cost from five to 25 times the cost of selling to an existing customer, and…

Bradbury Brand + Design Experts Breaks Into The Top Branding Agencies List For Canada

Our team has been through more than three decades in the industry and we’ve won numerous awards and accolades along the way. But even with all that, we’re still eager to prove to a new generation of business leaders that we’re the partners…
How can brands tackle important issues, while remaining relevant to their tribe

The Importance of Building Brands People Truly Believe In

The world is in flux. As technology advances, trends emerge, and purchasing power shifts. These challenges force evolution and adaptation as businesses inject brand purpose into marketing campaigns. Consumers expect brands to contribute, not…
How Great Product Packaging Influences Consumer Sales - featured image

How Great Product Packaging Influences Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important…
Product Packaging Design

Picking the Right Type of Packaging Boxes for Your Business

As companies try to impress their customers to increase the sales of their products, better packaging is considered an essential marketing element. Today packaging serves purposes well beyond their original intention of product preservation.…
The Significance of product packaging

The Significance of Product Packaging When Marketing

Products are often considered the star of the show, which is relatively warranted. They’re what consumers are truly looking for and purchasing from your company, after all. However, businesses tend to skim the planning for the product’s…
prototyping a product-Bradbury Design Experts

The Value of Prototypes: Why You Need Packaging Mock-ups

Businesses need to cover different aspects of their product before releasing them. This includes intangible preparations like setting up marketing campaigns online to tangible assets like packaging mock-ups. While it’s important to invest…
Ways Great Packaging Increases Sales

5 Ways Great Packaging Increases Sales

What makes a product stand out?  Some customers choose according to their loyalty, some because of the ingredients in the development, and others choose because of the ethical practices involved in their making. However, most pick the product…

The Importance Of Strategy In Packaging Design

Investing in your company’s public image can be done in different ways. Often this is accomplished through signage, social media posts, vehicle wraps and even uniforms. Another branding medium businesses should consider is packaging design. Having…

Bradbury Brand + Design Experts Reviewed Anew on Clutch

We recently received reviews on Clutch that demonstrate our expertise in branding services. Our branding efforts were a success! The client was able to use our branding and visual assets in their public-facing campaigns, and their organization became instantly recognizable.

The Hidden Costs of Poor Branding

Build a better mousetrap, and the world will beat a path to your door. Or it should. But it doesn't. And it never did. But there was a time when a good product (or service), great customer service, a discounted price and some fancy ads would at least get you a decent market share. Not anymore.

How Do I Brand A Start-Up?

As a start-up, your brand begins with who you are. It is the essence of you and your organization. How you live out your values, follow your passion, and deliver on your promises is what creates the brand. Every time an individual encounters your brand a lasting impression is made, positively or negatively.