The Hidden Costs of Poor Branding
Build a better mousetrap, and the world will beat a path to your door. Or it should. But it doesn’t. And it never did. But there was a time when a good product (or service), great customer service, a discounted price and some fancy ads would at least get you a decent market share. Not […]
How Do I Brand A Start-Up?
When asked about branding, many small business owners reply with some confusion about what a brand actually is. Most list well-known brands as examples. Amazon, Apple, Google, Microsoft, and Visa generally top the list. Each brand has an easily recognizable logo, colours, and even the newest entrepreneurs can explain what these companies do. As a […]
The Mystery of the Human Mind
Our emotions are the primary driver of our actions. Rule number one: See the business through the eyes of your audience. Really see it. Really understand who they are, what they care about and what they are most likely to respond to. Events, music, stories, experiences, anything that creates a memory influences the human mind. […]
Advantages of Great Product Packaging in Consumer Sales
Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important as the contents of the product itself. It is a great marketing tool for the company it […]
Use Your Non-Profit Brand Strategy To Influence Social Impact
Using your non-profit brand mainly to support your fundraising efforts? A robust brand strategy can take you further. When you develop a broader, more strategic branding approach, your non-profit organization can have an even greater social impact in the world. Ultimately, influencing social impact requires aligning your values and mission with the perception of the […]
More than Just a Box – How Packaging Impacts Conversion Rates
Products need packages. Everything would get damaged in storage or shipping otherwise. But packaging does more than protect your product, it has a direct influence on consumer purchasing behaviour. In a 2018 IPSOS study, 72% of consumers reported that the design of a product’s packaging has a direct influence on their personal buying decisions. A […]
Brand Purpose Drives More than Just Marketing
Brand purpose impacts how your market views your brand and can drive more than just your marketing efforts. Defining your brand purpose helps inform business strategy, operational processes, and human resource decisions, too. What is a Brand Purpose? Brand purpose encompasses what your organization stands for, your reason for being and the needs you fulfill […]
What the Amish can Teach us about Branding
Is your brand’s customer experience designed from your company’s perspective or your customers’? Hear the word Amish and we tend to think people who are anti-technology. But, like all stereotypes, this perception isn’t really accurate. According to Amish.America.com, Amish do in fact use a large measure of modern technology. This may range from everything from solar […]