
Brand Strategy: Why The Evian Water Bra Never Took Off
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Brand Strategy: Why The Evian Water Bra Never Took Off
When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters…

The Mystery of the Human Mind
VideosOur emotions are the primary driver of our actions. Rule number one: See the business through the eyes of your audience. Really see it. Really understand who they are, what they care about and what they are most likely to respond to.