<h1>Journey Maps: Why They Fail and How to Make Them Actionable</h1>

<p>Journey maps fail in <strong>83% of organizations</strong> because they focus only on customer-facing experiences while ignoring backstage systems and operational realities. This HTML version provides fully structured, clear headings and bullet points.</p>

<h2>Table of Contents</h2>
<ul>
    <li>The Problem: Why Most Journey Maps Fail</li>
    <li>What to Consider: Service Design Principles</li>
    <li>How to Map Integrated Journey Visualizations</li>
    <li>Bradbury’s Journey Mapping Excellence</li>
    <li>Frequently Asked Questions</li>
</ul>

<h1>1. The Problem: Why Most Journey Maps Become Wall Decorations</h1>

<h2>Frontstage Fantasy Problem</h2>
<p>Most organizations create idealized journey maps that show perfect customer experiences, ignoring real-world limitations.</p>

<h3>Common Frontstage Fantasies</h3>
<ul>
    <li>Seamless channel transitions that don’t exist</li>
    <li>Personalization without real data support</li>
    <li>Instant responses from slow internal systems</li>
    <li>Consistency across disconnected teams</li>
    <li>Emotional connection automated by tools</li>
</ul>

<h2>Backstage Blindness Crisis</h2>
<p>Teams often exclude operational staff, causing maps based on assumptions rather than real processes.</p>

<h3>Backstage Complexities Often Ignored</h3>
<ul>
    <li>Legacy system limitations</li>
    <li>Poor data quality and inconsi