Do You Know What They Were Going To Name Google Before Google?
https://youtu.be/RhUaSRZY9Sg Before Google, the search engine was initially named “Backrub.” Backrub was created by Larry Page and Sergey Brin in 1996 as a research project while they were Ph.D. students at Stanford University. However, the name “Backrub” was eventually changed to “Google” in 1997, inspired by the term “googol,” which refers to the number 1 […]
Brand Strategy: Why The Evian Water Bra Never Took Off
When it was released in 2005, the Evian Water Bra was meant to be a revolutionary piece of wearable technology and fashion statement. The product allowed customers to carry two liters of water on their chest wherever they went, without having to worry about refilling throughout the day. Unfortunately, despite its innovation and potential marketability, […]
The Importance of Building Brands People Truly Believe In
The world is in flux. As technology advances, trends emerge, and purchasing power shifts. These challenges force evolution and adaptation as businesses inject brand purpose into marketing campaigns. Consumers expect brands to contribute, not just make a profit. Brand purpose is critical when marketing to millennials, and others, who prefer brands that drive environmental and […]
How Great Product Packaging Influences Consumer Sales
Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways. Some experts say that packaging is as important as the contents of the product itself. It is a great marketing tool for the company it […]
Picking the Right Type of Packaging Boxes for Your Business
As companies try to impress their customers to increase the sales of their products, better packaging is considered an essential marketing element. Today packaging serves purposes well beyond their original intention of product preservation. Great packaging is a form of advertising. As John McCabe of Start-Up Nation points out, “the American Supermarket holds more than […]
The Significance of Product Packaging When Marketing
Products are often considered the star of the show, which is relatively warranted. They’re what consumers are truly looking for and purchasing from your company, after all. However, businesses tend to skim the planning for the product’s packaging. It could just be a matter of priorities and believing that packaging makes no impact on marketing […]
The Value of Prototypes: Why You Need Packaging Mock-ups
Businesses need to cover different aspects of their product before releasing them. This includes intangible preparations like setting up marketing campaigns online to tangible assets like packaging mock-ups. While it’s important to invest in a product’s advertising, nothing will compare to having the actual item in a customer’s home. It’s this tangible aspect of your […]
5 Ways Great Packaging Increases Sales
What makes a product stand out? Some customers choose according to their loyalty, some because of the ingredients in the development, and others choose because of the ethical practices involved in their making. However, most pick the product due to psychology. Customers will pick out a product that they’ve never heard of or tried before […]
The Importance Of Strategy In Packaging Design
Investing in your company’s public image can be done in different ways. Often this is accomplished through signage, social media posts, vehicle wraps and even uniforms. Another branding medium businesses should consider is packaging design. Having the right package design is crucial for business success. Besides ensuring the product arrives safely in the hands of […]
Bradbury Brand + Design Experts Reviewed Anew on Clutch
At Bradbury Brand + Design Experts, we help brands stand out, reach their audiences, and grow customer loyalty. We’re a boutique branding consultancy that provides brand strategy, research, digital marketing, customer experience management, and more. Since 1989, we’ve been creating unique brands and helping organizations meet their goals. Our work has earned over 300 national […]