Advantages of Great Product Packaging in Consumer Sales

Although often left unnoticed, product packaging plays a huge role in a product’s significance among consumers. It can serve as the product’s identity and motivates consumer behaviour in many ways.

Use Your Non-Profit Brand Strategy To Influence Social Impact

Using your non-profit brand mainly to support your fundraising efforts? A robust brand strategy can take you further. When you develop a broader, more strategic branding approach, your non-profit organization can have an even greater social…

More than Just a Box – How Packaging Impacts Conversion Rates

Products need packages. Everything would get damaged in storage or shipping otherwise. But packaging does more than protect your product, it has a direct influence on consumer purchasing behaviour.

Brand Purpose Drives More than Just Marketing

Brand purpose impacts how your market views your brand and can drive more than just your marketing efforts. Defining your brand purpose helps inform business strategy, operational processes, and human resource decisions, too.

What the Amish can Teach us about Branding

Is your brand’s customer experience designed from your company’s perspective or your customers’? Hear the word Amish and we tend to think people who are anti-technology. But, like all stereotypes, this perception isn’t really accurate.